Starting your own business is difficult for anyone, but it’s especially difficult for introverts. We are so much more comfortable being behind the scenes. It’s really hard for us to put ourselves out there. But with a few simple steps, we can conquer our fears and dive into the extrovert world on our terms.
The worst part of being an entrepreneur for an introvert is putting yourself out there. It’s such a difficult thing for us to do! But it’s also a crucial element of any business and is a skill that you need to learn.
When I first started blogging it took everything I had to write from the heart and to put it out there for the world to read. I knew that I had a message that I wanted to share, though, so I challenged myself to write a new blog post every week.
After about 8 months of blogging, I felt a lot more comfortable and started looking for a new challenge. I decided to start a podcast. Listening to myself talk was a whole different kind of challenge, but it is also one of the best things I’ve ever done!
A few months later I decided to record my podcast on video as well as audio. That was another huge challenge for me as I hate pictures of myself and I hate video even more. But I knew that it would add a whole other level of connection for the viewers, and that was way more important to me than how I felt about it.
When you’re challenging yourself for your business I encourage you to follow my lead and take things in stages. Don’t try to do it all at once. Get comfortable with writing and then move on to audio and then video later. It makes things a lot easier.
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Most people think of marketing as an outgoing, extroverted type of job. I assure you it’s not. I’ve been in marketing for 10 years now and I’m very introverted. It’s important to find a way to market your business that works for you.
I love social media because I can put myself out there in a controlled way. These days people build their whole business off of social media. I can use graphics that I make, pictures of me and prerecorded videos. I don’t have to do anything in person if I don’t want to.
I also love email marketing. I can send messages to people any time I want with one simple program. I don’t need to show very much of myself to make it work either.
I always hated networking. I never enjoy going to a place with a bunch of people I don’t know and introducing myself. I’d rather do anything else! But every business needs connections. It’s so much easier for you to grow your business with the right people and it’s a lot easier on you to have friends who are doing the same thing as you.
I found a way to network that is really easy and doesn’t require too much from me: Facebook. I love joining groups about being an entrepreneur. You can get lots of good advice. I also love connecting with people through Facebook because you don’t have to talk to them. You can just send them a short message and you already know that they are interested in the same things that you are. It’s perfect for introverts!
Building your own business can be difficult at times. It’s important to have some inspiration in your life to keep you going. I schedule time for inspiration every single day. I also look for introverted entrepreneurs for inspiration. I want to find people who are similar to me who have accomplished more than I have. I know that it’s possible for me to do the same thing.
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This is the hardest part for most people… believing in themselves. I know that I have struggled with this a lot. You have to remember though that what you believe controls so much of your life. It will ultimately control what you can accomplish.
If you think that you can’t do something that will affect the effort that you put in and how long you’re willing to stick with it.
If you think that you can do something that will also affect the effort that you put in and how long you’re willing to stick with it.
When the going gets tough whether you make it or whether you give up will come down to how much you believe in yourself.
I have an affirmation that I want to share with you to help you through the difficult times…
You can do hard things too.
Most of all I want you to know that being an introvert shouldn’t hold you back from doing anything that you want to do, especially starting your own business. You may not want to do things the conventional, extrovert way and that’s ok. You don’t have to. You can make your own way and do things how you are comfortable doing them. You are beyond capable. You have something special to share with the world. I can’t wait to hear it!
Sarah Kuhn is the founder of INFJ Woman and The Quiet Ones podcast. When she’s not serving her clients, writing or recording podcasts, she geeks out on reading books, listening to podcasts about business and New Kids on the Block. She calls Boston, MA home.
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